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Wish Google Analytics 4 was more similar to Universal Analytics?


Missing your favourite report from Universal Analytics?



Then look no further!


We have taken the best of Universal Analytics and recreated them in Google Analytics 4.

We think GA4 has the potential to be super powerful but who has the time and energy and expertise to customise it and turn it into something useful?

We've done the hard work for you and created template reports that you can instantly download and use in GA4.

With these simple templates, you can focus your time and energy on analysing and optimizing your website's performance.

Prices start from just $5 with bundle discounts available.


Make Google Analytics work harder for you

Save time

Use these templates rather than having to manually recreate dozens of Universal Analytics reports yourself

Make GA4 easier to learn

Reduce the gap between Universal Analytics and Google Analytics 4 by making the reports look more similar

Focus on adding value

Use your valuable skills and time to draw insights out of Google Analytics 4 rather than creating boring reports

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About Us

This all started with an idea late one night in the loft of our insight, guru, Jim. He's a digital analytics guy to his core with 15+ years experience and he could see how many people we're struggling to adopt GA4. His idea grew and after many long nights creating report templates, we now operate across the globe to help people like you with their migration from Universal Analytics to Google Analytics 4.


We have worked for digital marketing agencies, media publishers and client-side. Over the years, we've used HBX, Omniture SiteCatalyst, Coremetrics, Adobe Analytics and, of course, Google Analytics.


If you have any thoughts/questions/feedback, feel free to send me a message via the contact form.